Strategic Marketing and Customer Experience Management

Entry requirements

To see our full list of general university requirements including information for flexible entry, mature students and alternative qualifications, see our postgraduate entry requirements.

The standard entry requirements for this course are: 2:2 (Hons) degree (or equivalent) and/or relevant business experience.

Months of entry

January, September

Course content

The MSc Strategic Marketing and Customer Experience Management is a dynamic postgraduate degree designed to equip you with the knowledge and skills needed to make effective strategic marketing decisions in today’s competitive, customer‑centric business environment. This programme places a strong emphasis on understanding the customer journey and using that insight to shape compelling value propositions, brand strategies and seamless customer experiences that meet organisational goals.

Accredited by the Chartered Institute of Marketing (CIM), the course blends managerially relevant theory with practical application, exposing you to real‑world marketing challenges and current digital and social media trends. Throughout your studies, you will explore topics such as strategic marketing planning, consumer behaviour, service systems and leadership, while developing expertise in crafting customer‑focused strategies that drive brand value and competitive advantage.

Teaching is interactive and student‑centred, featuring workshops, case studies, simulations and group projects that encourage critical thinking and collaboration. The programme culminates in an independently researched dissertation, providing the opportunity to specialise in a topic that aligns with your career interests.

Graduates are well placed to pursue a range of marketing careers, including roles in strategic marketing, brand management, digital and social media marketing, customer experience management and consultancy. The combination of conceptual depth and practical skill prepares students for roles in diverse sectors where customer insights and strategic thinking are essential.

Information for international students

Find out about our requirements and see useful information for international applicants:

• International entry requirements by country
• English language levels

If you are uncertain whether you will be eligible to apply for this course, please contact our Admissions team.

Fees and funding

Please visit our website for the latest information relating to our tuition fees, scholarships and bursaries.