Institute for Sport Business

The Institute for Sport Business (ISB) is internationally recognised for excellence in sport business education and research, ranking as the best university in the world for sports related subjects (QS world university rankings by subject 2024 – 2027). Engaged with leading sport organisations and producing impactful research on consumer engagement, the ISB is the place to be for research that has real-world impact.

What is the Institute for Sport Business known for?

ISB specialises in the commercial, public, and non-profit dimensions of sport business, collaborating with industry leaders and contributing research on money, morality, and meaning in sport.

Where is the Institute for Sport Business and what’s the setting like?

Located in the dynamic Here East campus in London’s Queen Elizabeth Olympic Park, the ISB is an innovation hub surrounded by sport-tech companies, industry partners, and creative enterprises.

What are the standout course offerings at the Institute for Sport Business?

Postgraduate programmes include:

• Leadership in Sport MA
• Sport and Artificial Intelligence MSc
• Sport Business and Innovation MSc
• Sport Business and Leadership MSc
• Sport Marketing MSc
• Sustainable Sport Business MSc

What are the entry requirements and fees?

Applicants typically need a UK 2:1 or 2:2 honours degree or equivalent depending on the postgraduate course. And in addition to this, the Institute offers a range of scholarships, including the London Global Excellence Scholarship, providing 90% off the full cost of master’s tuition fees! Visit scholarships and bursaries to find out more about the opportunities on offer.

What is student life like at the Institute for Sport Business?

Students enjoy a collaborative and inclusive environment, with access to networking events, guest lectures, and creative workshops. Based in Queen Elizabeth Park, a lasting legacy of the 2012 Olympic Games, the campus connects to East Bank, London’s cultural hub, placing aspiring sports leaders at the forefront of innovation and opportunity. International students are also supported for in a multitude of ways, such as:

• English language support
• Pre-sessional English language courses
• Immigration and visa issues
• Healthcare for international students
• Travelling aboard
• Working in the UK
• Counselling
• And much more

What facilities does the Institute for Sport Business offer?

Facilities include access to modern teaching spaces, collaborative work areas, digital resources, and engagement opportunities with industry professionals. Students also have access to the University’s enterprise hub, supporting innovation and entrepreneurship. Find out more with our Area guide

How does the Institute for Sport Business support your career?

Career support includes employer events, internships, mentoring, and opportunities through the ISB Advisory Board, connecting students to global sport leaders.

The Institute provides career development through our award winning careers team Future Space, which provides access to industry partnerships, internships, and opportunities through the ISB Advisory Board, connecting students to global sport leaders. See how Graduates developed from these same opportunities.

What do students say about the Institute for Sport Business?

Students highlight the Institute’s strong industry links, innovative curriculum, and supportive academic community so much so, Loughborough University London were ranked 2nd in the UK for student experience in the Times and Sunday Times Good University Guide.

Testimonials emphasise the opportunities for networking and real-world project experience.

How do you apply to the Institute for Sport Business?

Applications are submitted online via the Loughborough University portal. Required documents often include academic transcripts, references, and a personal statement.

What else should you know about the Institute for Sport Business?

The Institute hosts open events, webinars, advisory board sessions, and networking opportunities for prospective applicants.